Starting a Participative Strategic Conversatoin

Chris Nichols,Dev Mookherjee & Jeremy Brazil

Markel International is the UK-based franchise of Markel Corporation, a global insurer headquartered in Virginia. Following two years of tight post-acquisition commercial progress, the management team wanted to engage as far as possible the imagination and strategic capabilities of all 400 members of the UK firm in the next stage of the shaping of their shared future. Ashridge Consulting started to work with Markel International to support an organisation-wide strategic conversation. This is still work in progress, but we would like to tell the story of the thinking and preparation that went into embarking on this large scale conversation – and share some of our mutual learning from that process.

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