Peeking into our new brand

After five years of being GameShift, we decided it was time to make sure our brand reflected what we are now.

Our previous brand and imagery grew incrementally over the months we were setting up. It served us well for a long time, but eventually, it didn’t really reflect the work we were doing, nor the community we had become.

Now we know what we want to say, and we know what our clients value in us. Our new brand and website have been crafted to tell this story.

We are above all a thinking partner. We work with people to help in rigorous and creative exploration where they want to create a future that is not on any established map – then we help to make it happen.

Often our clients are CEOs and MDs, sometimes executive teams. They often call us when they need to think differently about a challenging issue and want to invite their teams and organisations into doing the same.

Our clients come to us from many sectors. What unites them is a hunger to do something different. They all want a thinking partner to guide their creative and collaborative journey, towards creating outcomes worthy of the human hopes and energy that they bring together.

They come to us because they value the way our people help them to see the world in totally fresh ways – looking at their organisation, challenges, and opportunities in ways they haven’t previously known were possible. Out of this fresh looking, new actions always arise. Read about some of the work in our case studies here.

We do this by having brilliant thinking partners in our collaboration – and ever evolving group of experienced people with curious minds. What unites us is our shared practice of action inquiry, and a love of helping others to flourish.

Our team is very practical, with commercial experience decades deep. But our colleagues are also writers and thinkers – every one of them contributing to moving the frontiers of thinking and practice in their field. You can see the full range of books and blogs here.

We’re proud that our tiny firm writes, publishes and creates so much in so many fields.

The new logo and brand mark have been created by Anatomy Studio to reflect our core methodology, which is action inquiry.

Action inquiry is about making and remaking a continual frontier of knowledge, creating practical insights in changing times, and having the courage to find new ways of working to meet each challenge as it emerges.

Our new brand mark continually changes. It reflects the reality that our work is a continually evolving process

We hope you enjoy the new website experience and would love to talk to you.

Philippa Hardman and Chris Nichols

Co-founders

GameShift