Fit for Purpose

Chris Nichols

There are at least three deeply held fantasies that underlie almost all day today business thinking and which make the current way of doing strategy unfit in almost all organisations. These are:
• The fantasy of limitless growth
• The fantasy of actions without consequences
• The fantasy of separateness (and the crisis of fragmentation)

In this article Chris Nichols tackles some of the unhelpful metaphors that hinder strategic thinking and proposes a more regenerative framing.

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